Layar, worlds first mobile Augmented Reality browser
http://www.layar.com
The first mobile Augmented Reality browser premiers in the Netherlands
Five Dutch content providers to participate in the worlds first AR browser
AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).
How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.
Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATMs), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.
SPRXmobile
Layar is developed by SPRXmobile, a mobile innovation company.
Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality, says Raimo van der Klein, co-founder of SPRXmobile.
More information:
http://layar.eu en http://www.sprxmobile.com.
Duration : 0:2:8
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@N3CR1S Thats a …
@N3CR1S Thats a great idea…and someone gonna take that idea and turns it to reality….if i were you i would’ve get on that.
looks very great …
looks very great thiss!
I want to make …
I want to make metadata for government facilities, so people get caught examining them as if they were taking photos.
more like LIAR…
more like LIAR…
So the Layar app is …
So the Layar app is of Dutch hands? =O
DerTommy 86 and …
DerTommy 86 and N3CR1S: You’re missing a vital trick here!!: 4D movies etc., where you wear contact lenses or glasses, and virtual elements of the movie are projected onto your visor. Beats the feeble 3D we have today. Or driving those long dingey roads at night, AR would show gps, road markings, sharp turns and danger spots, and even stream the latest playoff clips WIMAXED in 9.2 Surround Sound while you’re at stop lights. Even do the Project Natal / Iron Man thing and orchestrate thin air!
@SadiyaDurrani10
…
@SadiyaDurrani10
Mhm, Lots of new features for the 4g such as a new front-facing camera (presumably for video calls)
Lots of you people viewing this vid won’t be able to afford Apples latest iPhone, it’s just going to be so pricey
However I realized on the Apple website yesterday they are giving away a ton of iphone 4gs. Oh and, this will take you to their contest webpage copy and paste
way｡com/newiphone4gfree46
Also, the code they ask for at the end is FACEBOOK577
@bastetmax yep, I …
@bastetmax yep, I remember when this first came out on the new sony ericson phone, its was like somethin from the future
want glasses that …
want glasses that can see through clothes !!!
It’s available now …
It’s available now on Android phones in the U.S.
@donellexrachelle – …
@donellexrachelle – They do! There’s one with ghosts and I believe there’s another specifically with zombies.
Imagine if they had …
Imagine if they had this for video games, you could just be fighting zombies in your own home town. In your own backyard.
@DerTommy86 Signal …
@DerTommy86 Signal scrambler. :p
@DerTommy86 Contact …
@DerTommy86 Contact lenses? I’ve read an article about researchers being able to see what a cat sees by looking at it’s brain activity alone. Once they can perfectly read, they’l start working on wiring.
We could have Layar hardwired into our brain.
Do not want, though
cant wrk in all …
cant wrk in all situations
It’s interest
It’s interest
itll be out in 5 …
itll be out in 5 years then 10 years everyone will have it, same with touch screens and cameras
damnit those houses …
damnit those houses are expeeeensive!
humcant seem to …
humcant seem to find a man who ill treat me like a princess
because advertising …
because advertising would swallow up your visual field
its called …
its called speculation, not advertising. and why woldnt you see anything with them?
@DerTommy86 have ‘ …
@DerTommy86 have ‘lens disabling zones’ so the lenses are unable to operate within certain zones.. too bad that would probably raise censorship issues..
@N3CR1S BRING ON …
@N3CR1S BRING ON THE ADVERTISING!! you won’t see anything with those glasses
This is the tech of …
This is the tech of the future. We have to harness the power of it and use this to our advantage.
@DerTommy86 “No …
@DerTommy86 “No contact lens in class!”
“but i can’t read”
“not my fault”
=)